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There is little dispute that better solutions are a result of understanding real customer needs and solving customer problems. However, traditional market research such as focus groups and surveys don’t meet the needs of iterative development in fast-moving markets. This whitepaper addresses the need to build in customer feedback loops that support Agile and Lean [...]

If you’re like most product leaders I meet, you either personally suffer or see others conflicted with the “Steve Jobs Paradox”. Some symptoms of this can be found in discussions that sound like the following: Head of products – “I want to talk to you about this interface. I think we need to design it [...]

One big discussion between product leaders, that often turns heated, is how to balance the direct input from customers with the longer term product vision. As anyone with bi-focals knows, you need two lenses to effectively navigate your world.  (BTW – Bi-focal lenses were invented by Benjamin Franklin around 1780.) Think about any product plan [...]

We all know how powerful the specific use of language is on communication. For example, $millions are spent finding that perfect phrase to be the tagline for our business,  contracts are bitterly disputed over the difference between “best efforts” and “reasonably best efforts”, and team members are either motivated or demotivated with the twist of a phrase [...]

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