Customer Insight Programs
There is little dispute that better solutions are a result of understanding real customer needs and solving customer problems. However, traditional market research such as focus groups and surveys don’t meet the needs of iterative development in fast-moving markets.
Based on our years of refining the most effective and practical methods to gain a clear understanding of customer requirements, we offer two programs that provide the most critical tools to gain rapid, accurate customer insight.
- Rapid Customer Insight – Methods to build customer panels and gain rapid customer feedback to drive iterative development efforts in Agile or Lean organizations.
- Voice of the Customer for Product Development – The complete set of tools and techniques to harness customer interviews to develop leading products.
These programs give product leaders the tools to capture and transform customer insight into clearly defined and more valuable products and drive market leadership.