Insight Programs

Introduction

At the core of innovation is the ability to harness the power of customer insight. Many companies still use market research similar to how consumers use emergency rooms – only when absolutely necessary and with great expense and inconvenience. However, obtaining fast customer insight must be fully integrated into product development processes such as Agile, Lean, and stage-gate systems.

Managers, marketers, technical leaders and other innovators must have fast access to the right target customers and simple methods to gain accurate insight. This system is critical to identify needs, prioritize features, and validate value propositions. The Rapid Customer Insight Systems program provides the skills and methods to build these capabilities. In this program, participants will learn critical methods such as how to:

• Explore the most common challenges of Agile and Lean development processes and how to fix them
• Obtain simple, but powerful tools to rapidly gain real customer insight
• Develop a strategy and plan for incorporating rapid customer insight into your development processes and solutions

Workshop Description

Rapid Customer Insight Systems provides practical methods and tools to build customer feedback channels that can be directly applied to any agile or lean development process. The workshop uses an interactive format with step-by-step methods, examples, and targeted tools.

This one-day workshop provides participants with:

1. A comprehensive view of key methods to obtain accurate customer insight
2. Five key customer insight tools that can be learned and used by teams directly with customers
3. A step-by-step guidebook to manage customer panels

Key Questions Addressed

1. How can we gain the most out of current customer relationships to learn quickly?
2. How can you find customers to work with in new or emerging markets?
3. How can we leverage social networks to gain fast, accurate market insight?
4. How do we establish and maintain high-quality customer panels?
5. Who in the company should be involved in customer insight activities?
6. How can we conduct fast, accurate and inexpensive research to drive decisions?
7. What are the latest online tools for obtaining fast, accurate customer data?
8. When are VOC, focus groups, surveys, and other methods best used?

Who Should Attend

Rapid Customer Insight Systems is critical for any product, marketing, or innovation leader who must understand customer needs deeply and quickly to define new high-potential products and services and prioritize customer needs.

• Product  Managers and Marketers who are responsible for the success of their products
• Agile and lean technical leads responsible for defining and prioritizing features
• Senior Managers who want to build faster innovation planning methods
• Other leaders who want to build develop faster, more accurate customer insight