Rapid Market Briefings
Through detailed, ongoing research and analysis, Planning Innovations identifies trends, opportunities, and competition in key emerging markets, so you can make better strategic product decisions.
Rapid Market Briefings are one-day sessions held into two parts
In the first session, you will learn
- How mature is the market and at what rate is it developing
- The market size in revenue and customers
- Key technology and business trends
- Key competitor value propositions and business advantages
- The potential for technology and market disruption
- The likely new market opportunities
- The projected winners and losers in the space
The second section is a focused, facilitated discussion, where you can apply our learnings in the context of your business, and leverage trends to gain an advantage over your competition.
We also provide team-based ideation frameworks to clarify thinking, identify new opportunities and drive decisions. If you’re interested in a custom market briefing designed for your leadership team, contact us for a consultation.
Which emerging markets are covered?
Planning Innovations is focused on personal media experiences in the cloud, on mobile devices and throughout multi-screen experiences. We can construct a briefing based on your market needs. Our current Market Briefings include:
Personal cloud services – Explores how the cloud is replacing PC software for the management and enjoyment of personal photos, videos, music, books and other documents.
TV applications – Investigates how connected TV’s have become an application platform, creating new service and customer engagement opportunities.
Multiple screen experiences – Examines how services are spanning devices to engage customers while enabling new business models and opportunities.
Who should attend?
Our rapid market briefings are relevant for all members of your extended product staff from executives to sales, marketing, product management and engineering.
Contact us for more information.