We’ve discovered just such a tool. It’s the One-Page Business Case (OPBC)—a concise document that quickly and concisely sells or kills a new product or service concept, saving valuable writing and reading time for all parties involved

A: We've run into this issue many times as we start projects with new clients and interview companies about their product planning process. It resurfaced just last week during a Software Association of Oregon (SOA) panel discussion titled "Secrets of Successful Product Launches" moderated by PI's Dorian Simpson. An audience member asked the panel to describe how to get engineering and marketing working together. The panel's reply was right on track with what makes this and all relationships work:

"Creating a framework gets you to 80% of the decision"

Thank you all for the wonderful response to our first edition of The Innovator's Toolkit. We have received a large number of new subscribers and look forward to hearing from you over the next several months. 

The issues we address in each addition are based on what you want to hear and learn about. Please email or call us with any areas you'd like us to share information or research and we'll either include in a future issue, or respond personally to your request. Again, welcome to our new subscribers and thank you joining our community of those seeking profitable innovation.

Best regards and good luck,

Dorian Simpson Founder/Managing Director