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Introducing... The Product
Innovator's Cheat Sheets
Reference
Guides for Critical Innovation Methods
Introduction
Product innovators are creative, team-oriented, leaders focused on
delivering new value to customers in the form of products, technology, and
overall solutions and experiences. They exist in a variety of roles, such
as:
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Product Managers, Marketers, and
Planners
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Technical Leads, Managers, and
Architects
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Other Product, Technology, and Strategy
Leaders
This series of PI Cheat
Sheets summarizes critical methods needed to be a leading product innovator
and are intended as quick reference guides for participants of Planning
Innovations workshops to recall key principles and tools. We're providing
the first PI Cheat Sheet in the series to our newsletter recipients and will
offer more PI Cheat Sheets in upcoming issues.
This first PI Cheat Sheet
in the series
summarizes the six core steps to deliver
customer-driven product innovation. This is also one of the PI Cheat Sheets
we use in our
Foundation Skills for Innovative PMs. Critical elements of each
of the six steps is described along with recommended Action Steps! for
Innovation Teams to succeed. Get now...
(it's free).
The Foundation for Value-Driven Marketing
for Product Innovators
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(c) 2009 Planning Innovations Group
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Product Innovator
Skills Checklist
Driving successful product
innovation requires a complex range of skills and tools. Other PI Cheat
Sheets in this series focus on topics listed here. Use this checklist to
review the critical skills required and to assess your strengths and
weaknesses for long term success.
Planning Innovations
provides workshops in each area to achieve these critical skills for
success.
Contact us to learn more or visit our
workshop section.
Innovator Foundation
Skills
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Value-driven Marketing
Effective
customer-focused marketing skills to create marketing plans to deliver value
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Core Success Factors
Solid foundation for how to drive and
influence product innovation in complex organizations
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Customer Requirements Process
Methods to lead customer insight and
product requirements activities
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High-impact Product Launches
Develop and execute innovative product
launches into competitive markets
Innovator Leadership
Skills
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Product Team Leadership
Create and drive product plans to meet
goals through effective product teams
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Effective Ideation
Lead targeted creative thinking with
appropriate team-based methods and activities
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Leading Team-based Decisions
Methods to enable quick, criteria-based
decisions that gain support and stick
Innovator Strategic and
Analytical Skills
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Opportunity Identification
Uncover high potential opportunities using
a range of methods and tools
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Market Analysis and Planning
Evaluate and validate new markets and
develop market attack plans
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Product Strategy, Planning, and Road
Maps
Create clear product strategies with plans
that exceed goals
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Building the Business Case
Develop and sell business rationale for new
product and market investments
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Effective Portfolio Management
Manage product line selection and product
investment decisions
Innovator Process Skills
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Driving Innovation Projects
Lead team-based projects to identify,
evaluate, and plan innovation opportunities
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Implementing Innovation Processes
Implement the range of innovation methods
and tools at the enterprise level |
