Summer, 2009

What is your biggest frustration delivering on innovation?

We have no frustration

11%

Too many projects

46%

Lack of certainty

24%

Slow to Innovate

46%

n = 63

 

First of all, this was an informal survey, so for those data-jocks out there, it was not intended as statistically rigorous design or analysis. It shows that 89% of respondents have at least some frustration delivering on innovation. These results are not surprising since those responding to the survey may have been attracted to respond because of their frustration (as well as the leading question). However, this frustration is consistent with other surveys from the PDMA and others that highlight organizational product development challenges. The survey did also yield a couple of interesting results:

  1. There seemed to be a correlation between companies that had "Too many Projects" and those that were "Slow to Innovate" with almost half of those that had frustration selecting both of these as problems. Again, not surprising since trying to work on too many projects with limited resources will slow down any organization.

  2. Another relationship, but not as strong, was between "Lack of Certainty" and "Slow to Innovate" with almost a third of respondents selecting both of these problems. Makes sense to me. Many companies delay decisions to apply resources, attack new markets, or invest in new technology when they don't have solid evidence that supports the investment. This can be good or bad depending on the company goals.

The bottom line is that innovation can be frustrating for even the most sophisticated companies. The question every company must ask is if their frustration is limiting their ability to execute or is just healthy friction when attacking new opportunities. High frustration may also be a result of an unhealthy attitude toward risk. Risk is part of any innovative organization, but must be managed with clear project selection processes that include being able to execute with limited information.

Dorian Simpson

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