|
We have no frustration |
11% |
|
Too many projects |
46% |
|
Lack of certainty |
24% |
|
Slow to Innovate |
46% |
|
n = 63 |
|
First of all, this was an informal survey, so for those
data-jocks out there, it was not intended as statistically
rigorous design or analysis. It shows that 89% of
respondents have at least some frustration delivering on
innovation. These results are not
surprising since those responding to the survey may have
been attracted to respond because of their frustration (as
well as the leading question).
However, this frustration is consistent with other surveys
from the PDMA and others that highlight organizational
product development challenges. The survey did also yield a
couple of interesting results:
-
There seemed to
be a correlation between companies that had "Too many Projects" and
those that were "Slow to Innovate" with almost half of those that had
frustration selecting both of these as problems. Again, not
surprising since trying to work on too many projects with limited
resources will slow down any organization.
-
Another relationship, but not as strong, was
between "Lack of Certainty" and "Slow to Innovate" with almost a third
of respondents selecting both of these problems. Makes sense to
me. Many companies delay decisions to apply resources, attack new
markets, or invest in new technology when they don't have solid evidence
that supports the investment. This can be good or bad depending on the
company goals.
The bottom line is
that innovation can be frustrating for even the most sophisticated
companies. The question every company must ask is if their frustration is
limiting their ability to execute or is just healthy friction when attacking
new opportunities. High frustration may also be a result of an unhealthy
attitude toward risk. Risk is part of any innovative organization, but must
be managed with clear project selection processes that include being able to
execute with limited information.
Dorian Simpson
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(c) 2009 Planning Innovations Group |