Planning Innovations - Rapid Product Strategy Assessment -

Working closely with your product planning team, we assess the market potential of a new offering before valuable resources are committed.

Areas we cover:

Examine current trends, opportunities and competition in your intended markets.

Compare the strengths and weaknesses of your new offering to strengths and weaknesses of offerings by key competitors.

Review your target customer profiles, clarify customer needs and priorities, and validate your core value proposition.

Review your current requirements and use cases for focus, clarity, and readiness for development.

Evaluate your overall business model, forecasts, and potential ROI—including pricing, channel, marketing, and execution plans.

The result is a comprehensive evaluation, a presentation of results, clear recommendations, and facilitated discussion on how to best move forward.

In-Depth Customer Insights Options

If you need to better understand your customers’ needs and priorities, we can offer deeper customer insights.

Internal research evaluation: We evaluate the research that you've already conducted to take your past efforts and subsequent learnings into account.
Qualitative validation: We use rapid insight methods with target customers to give you a clear understanding of their needs and prioritiess
Quantitative validation: Cost-effective, advanced tradeoff methods provide detailed forecasts, pricing options, and market share estimates.

There are many cases when professional product assessments are valuable, including:

When the market timing isn’t clear, we’ll help you ascertain if it’s the right time to make a substantial resource commitment.
If you see several opportunities, and need validation about which to move forward with.
You need to accelerate time-to-market to hit a critical window, so it’s time to clarify and reassess product priorities.