Fast Customer Insight Systems

Building Customer Feedback Channels to Gain Fast, Accurate Customer Insight

At the core of innovation is the ability to harness the power of customer insight. Many companies still use market research similar to how consumers use emergency rooms – only when absolutely necessary and with great expense and inconvenience. However, obtaining fast customer insight must be fully integrated into innovation practices starting with innovation planning. Improvements in this area have propelled P&G, Coleman, Whirlpool, and unlimited others to faster and more valuable products.

Managers, marketers, technical leaders and other innovators must have fast access to the right target customers and simple methods to gain accurate insight. This system is critical to identify needs, develop concepts, and validate new products. Fast Customer Insight Systems provides the skills and methods to build these capabilities. In this program, participants will learn critical methods such as:

Ø       How to set up feedback channels with both current and potential customers for fast insight

Ø       How to obtain accurate forecasts, pricing, market size estimates in days

Ø       How to bring critical market research skills in-house at a fraction of agency expenses

Workshop Description

Fast Customer Insight Systems provides practical methods and tools to build customer insight systems that can be applied to any innovation or market planning situation. The workshop uses an interactive format with step-by-step methods, examples, and targeted tools.

This two-day workshop provides participants with:

1.      A comprehensive view of possible ways to obtain accurate customer feedback

2.      Seven customer insight tools that can be learned and used by teams inside a company without agency support

3.      A step-by-step guidebook and electronic toolkit to manage their system

Who Should Attend?

Fast Customer Insight Systems is critical for any product, marketing, or innovation leader who must understand customer needs deeply and quickly to identify, evaluate and define new high-potential products and services.

Ø       Product  Managers and Marketers who are responsible for the success of their products

Ø       Technical Managers responsible for finding and developing innovative solutions

Ø       Senior Managers who want to build faster innovation planning methods

Ø       Other leaders who want to build develop faster, more accurate customer insight

Get Full Description (PDF)

This program answers the following key questions:

1.       How can we gain the most out of current customer relationships to learn quickly?

2.       Which market research skills should we bring in-house vs. outsource and why?

3.       How can we leverage social networks to gain fast, accurate market insight?

4.       How do we establish and maintain high-quality customer panels?

5.       Who in the company should be involved in market research activities?

6.       How can we conduct inexpensive research that gains peer support?

7.       What are the latest online tools for obtaining fast, accurate customer data?

8.       When are VOC, focus groups, surveys, and other methods best used?

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